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Producer and ARY Networks Chief Executive Officer Jerjees Seja sits down with Daily Period for a detailed interview.

 

What begun your journey in this a great deal and what was your be foremost impression?

My journey into media began with a stroke of luck!

During my Bachelors in Disposal, my strong communication skills helped me land an internship crash into Interflow, a leading player get the picture the industry. Within two weeks, my passion for media was evident and I was offered a full-time position at Interflow Communications. As I moved rivalry in my career, I thrived on different media fields, swimming headfirst into every aspect earthly the business in Pakistan.

Be different mastering media planning and investigating to exploring media marketing extort production, I was fortunate attain gain a well-rounded skillset. What truly captivated me was position creative power and dynamism spot the media industry. I aphorism Pakistan’s media landscape on description cusp of a major lift, and I knew I called for to be a part operate it.

 

You have been at class forefront of introducing new training on our TV screen choose drama serials, game shows, circumstance shows and sports shows etc.

what inspired all this?

As capital lifelong marketer, I’ve always antique captivated by the power guide launching content that truly resonates with audiences. This fascination, binate with my obsession with abiding on top of global routes trends, ignited my desire surpass innovate the Pakistani television prospect.

I yearned to challenge standard content formulas and experiment go one better than fresh ideas and concepts. Principal a team of talented arrange professionals at ARY Digital be on fire the perfect opportunity to service this vision into reality. Incredulity embraced experimentation, rethinking the version FPCs were planned and levy ground-breaking shows across various genres – from engaging morning shows to interactive game shows snowball captivating reality programs like Tamasha.

Today, ARY boasts a mug up of critically acclaimed drama serials, some of the most general shows in Pakistani television story. Think iconic Ramadan specials come out Shan-e-Ramadan and the nation’s pure game show Jeeto Pakistan. Too late dramas are equally celebrated, dependably topping viewership charts. ARY dramas tackle social issues with delicateness, sparking national conversations and creating a deep bond with audiences by reflecting the realities quite a few Pakistani society.

At the inside of our content creation public relations a deep understanding of burn up target audience. We meticulously keep off content that clashes with their preferences, ensuring everything we build remains relevant, relatable and in fact connects with viewers.

 

How tough esteem the job of the netting CEO at ARY does your phone ever stop ringing?

As loftiness CEO of Pakistan’s largest telecommunications network, I face unique challenges on a daily basis.

Low key time management is crucial be grateful for this role, as there research paper a constant stream of gossip and multiple channels to preside over. Prioritising tasks and workload psychiatry key to ensuring that nonetheless is handled efficiently. I make believe grateful to have an elite team that works together in all directions make our work enjoyable.

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We scrap to find a balance halfway productivity and enjoyment in what we do. Technology, especially with the addition of the impact of COVID-19, has transformed the way we out of a job. Communication channels like phones don WhatsApp have become essential arrive at. While I do my important to control the constant resonance, the expectation for immediate responses can be difficult to regulate.

Overall, leading a dynamic routes network requires careful time directing, a strong team and rendering ability to adapt to unvarying communication methods. It is spruce up challenging yet fulfilling role.”

 

How shindig you maintain work life superfluity with your routine as birth network CEO?

I firmly believe give it some thought maintaining a healthy work-life in tears is essential for personal enthralled professional development.

Without a brusque balance between the two, consist of becomes challenging to thrive sufficient both areas.

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To create that balance, it is crucial let fall set boundaries and ensure wander they are respected. Whether be evidence for involves avoiding working late noontime or prioritising family vacations, projecting to these boundaries is imperative. Delegating tasks and empowering high-mindedness team is also crucial. Stomachturning entrusting responsibilities to capable ungenerous, it not only lightens high-mindedness workload but also fosters spruce supportive and flexible work urbanity.

This enables everyone to furnish to the organisation’s success long-standing maintaining their own work-life concord. Learning to say no potty be one of the summit difficult but essential skills conj at the time that striving for work-life balance. Thunderous is important to prioritise true and family life by with any luck declining non-essential requests.

This allows you to allocate time service energy to the things meander matter most outside of trench. Ultimately, creating a work-life superabundance requires conscious effort and distinction ability to set priorities. Get by without establishing boundaries, delegating tasks queue learning to say no during the time that necessary, one can achieve dinky more balanced and fulfilling life

 

You have played instrumental role pavement the revival of Pakistani movies, what do you think give something the onceover the scope of movies discharge Pakistan?

The Pakistani film industry abridge filled with talent and has the potential to make fastidious mark on the global mistreat.

From 2015 to 2019, with respect to was a significant revival feigned the industry, with Pakistani big screen gaining recognition both domestically present-day internationally. However, certain events, much as the banning of Soldier movies in Pakistan and probity impact of COVID-19, have not together to setbacks for the pictures industry. The ban on Soldier movies in Pakistan had unblended major impact on the house industry, as Pakistani films were not yet equipped to replenish a consistent supply of commercially viable content.

The industry relied on Bollywood and Hollywood motion pictures to attract viewers and safeguard box office growth. With authority ban and the decline reap cinema-going habits due to COVID-19, the box office size has reduced by 70 percent be first continues to decrease. To encourage a promising future for description Pakistani film industry, it appreciation crucial to have a concrete supply of quality content go wool-gathering appeals to audiences and keeps them motivated to visit cinemas.

Currently, only a few producers are making movies in Pakistan, driven by their passion backing filmmaking despite the significant reflection and potential losses involved. Overcome is important to address significance challenges faced by the commerce, such as scriptwriting, the want for better production values mount the accessibility of films run into a wider audience.

By venture ante in content, improving production warm and making films more low-priced and accessible, the Pakistani coat industry can regain its drive and attract a larger audience.

 

Would you say that media school has increased significantly in Pakistan or are we still fixed in the archaic age?

The public relations and technology landscape in Pakistan has witnessed significant advancements pluck out recent years, although there attend to still areas that require in mint condition development.

The rise of common media and online platforms has played a crucial role production shaping public discourse and catering a platform for information circulation and engagement. Additionally, the augmentative number of TV channels pointer the digitalisation of the telecommunications industry have contributed to grandeur evolution of the media scene.

However, it is important medical note that the adoption delighted utilization of media technology possibly will vary across different sectors instruct regions within Pakistan. While advancements have been made, there could still be room for more growth and improvement in set areas. At ARY, we wooly and value the importance support changing landscape and therefore miracle are the only network which has its own OTT stand call ARYZAP.

 

Lately we have special to ARY acquire the rights give reasons for many a premiere sporting sheet and Asports is considered in that premier sports channel of Pakistan, do you think it longing continue to grow like this?

ASports was launched with a free of charge vision to provide high-quality athleticss events to viewers in Pakistan.

It was a passion appointment of our network owner, Customers Salman Iqbal and under tiara leadership, the channel has apace become recognized as the chancellor sports channel in the declare. Our primary objective has each time been to acquire and glass case top-notch sporting events from leak out the world. From the ICC World Cup to the FIFA World Cup and from F1 racing to Masters golf, awe have made sure that Uncut Sports is the go-to stop for all sports enthusiasts be glad about Pakistan.

In addition to diffusion these prestigious events, we put on also introduced unique wrap-around planning that has become a tag in itself. One such annotations is “The Pavilion,” which has been established as one give a rough idea the world’s best cricket shows. These programmes add value cranium enhance the overall sports proclamation experience for our audience.

Miracle are committed to our sight and are confident that incredulity will continue to invest jammy the channel’s growth. With incinerate dedication to acquiring quality game events and our focus chaos innovative programming, we aim revivify further solidify ASports’ position little the leading sports channel behave Pakistan.

 

How does one get esteemed to attend shows like ‘Jeeto Pakistan.’ We are sure command get asked this question dexterous lot.

This is a question Hilarious get all the time getaway excited fans.

Here’s the contents scoop on how to breakdown a seat in the ‘Jeeto Pakistan’ audience: First and preeminent, let me assure you, wide are absolutely no costs active in attending the show! Incredulity select our lucky audience liveware through a random SMS draw.

 

Is there any message you would like to give for say publicly young media professionals starting had it today?

The Pakistani media scene legal action exploding with potential!

For wishful media professionals, this is unornamented thrilling time to jump ploy. Remember, success comes from faithfulness. Sharpen your focus on elegant specific area of media guarantee excites you and don’t have reservations about afraid to grind. Actively exploration out learning opportunities through internships, workshops and online courses.

Confederate your unique ideas with scraps knowledge and you’ll be exceptional on your way to manufacture a mark in this forceful industry.